Joe Biden has one more day to keep the Apple Watch available on store shelves.

Photo Courtesy: businessinsider


Ticking Clock for Apple: Biden Holds the Keys to Holiday Watch Sales

Santa might not be the only one facing a tight deadline this Christmas. With stockings hung and eggnog flowing, President Joe Biden holds a curious Christmas gift in his hands: the fate of the latest Apple Watch. Today, December 25th, marks the final day for him to intervene in a legal drama that could leave Apple's top-selling smartwatch absent from wrists under Christmas trees.

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The saga began in October, when the U.S. International Trade Commission (ITC) ruled that Apple violated patents held by Masimo, a medical technology company, in some of its Apple Watch models, including the Series 9 and the coveted Apple Watch Ultra 2. This triggered an import ban, meaning those shiny new watches couldn't legally cross American borders.

Apple, naturally, isn't thrilled. The Watch is a crucial revenue driver, with estimates suggesting the company sold over 38 million units in 2022 alone. Christmas, a peak sales season, would be the worst time to lose access to one of its most popular products.

Enter President Biden. He has the power to veto the ITC's ruling – a rare, last-ditch option reserved for situations where upholding a ban would harm public interest.

So, why is Biden's intervention even a possibility?

Multiple factors are at play. Apple argues the ban would hurt not only its business but also American consumers, potentially causing job losses and limiting access to health and fitness features embedded in the Watch. Additionally, the holiday season's economic impact weighs heavily. A sudden Apple Watch withdrawal could disrupt retail chains and disappoint millions of tech-savvy gift recipients.

On the other side, Masimo stands firm, defending its intellectual property rights and arguing that a veto would undermine the patent system. The company also claims Apple could easily redesign its watches to avoid infringement.

Joe Biden has one more day to keep the Apple Watch available on store shelves.

Photo Courtesy: ap7am


Will Biden be Santa's sleigh driver or the Grinch who stole Christmas cheer (and Apple Watches)?

The question remains unanswered as of this publication. Biden has until midnight tonight to make his decision, and both sides are lobbying fiercely. While analysts favor Apple as the more likely beneficiary of a veto, the President's known track record of prioritizing U.S. innovation and intellectual property makes the outcome hard to predict.

This decision carries implications beyond Christmas morning. It could set a precedent for future patent disputes involving tech giants and potentially impact the global competitiveness of U.S. companies.

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Regardless of the outcome, one thing's certain: the Apple Watch saga is a stark reminder of the complex interplay between technology, law, and politics. It's a story filled with holiday anxieties, patent wars, and the power of presidential decisions. And like any good Christmas tale, it promises a resolution tomorrow, leaving us eagerly waiting to see if the Apple Watch makes it onto the "nice" list or joins the pile of stocking stuffers crossed off by Uncle Sam.

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